About

Soukaina Alaoui El Hassani (she/her/hers) is a filmmaker and commercial producer who hails from the vibrant city of Casablanca, Morocco. Growing up in a culture rich in oral tradition and storytelling, Soukaina developed a deep appreciation for the power of narratives to connect, inspire, and transform.

Soukaina's career trajectory has been defined by her unwavering love for storytelling in film, documentary and advertising. She began her journey as a production coordinator at Vice Media Group, where she played a pivotal role in executing high-profile commercial shoots for globally renowned brands like Coca-Cola, Logitech, Chevrolet, Planned Parenthood, STAAR Surgical, and Procter & Gamble.

Today, Soukaina is an editorial, OOH, 2D animation and CG producer at Versus Creative Studios in New York City, where she collaborates with industry giants such as Evoke, Audible, MSG, Hubspot, Verizon, Paramount, Netflix, and Pepsico. With a sharp eye for compelling storytelling and a passion for creative innovation, she continues to drive impactful projects that engage audiences and elevate brand narratives.

Outside of her commercial work, Soukaina is an emerging voice in the world of independent filmmaking. As a producer and director, she is committed to challenging conventional narratives and reshaping the portrayal of women, Muslim, and Afro-Arab characters in cinema. Her mission is clear: to infuse authenticity into every story she tells, giving voice to communities and stories often underrepresented on the screen.