About

Soukaina Alaoui El Hassani (she/her) is a filmmaker and commercial producer from the vibrant city of Casablanca, Morocco. Raised in a culture deeply rooted in oral tradition, she developed an early appreciation for the power of storytelling—its ability to bridge worlds, spark emotion, and drive meaningful connection.

Her career is anchored in an unwavering love for narrative across film, documentary, and advertising. Soukaina began her professional journey at Vice Media Group as a production coordinator, helping bring high-profile campaigns to life for global brands including Coca-Cola, Logitech, Chevrolet, Planned Parenthood, STAAR Surgical, and Procter & Gamble.

Today, she is an editorial, OOH, 2D animation, and CG producer at Versus Creative Studio in New York City, where she partners with leading brands and media giants such as Boehringer Ingelheim, Eli Lilly and Company, Audible, MSG, Verizon, Paramount, Netflix, and PepsiCo. Known for her sharp storytelling instincts and creative agility, Soukaina consistently delivers work that pushes craft forward and elevates brand narratives.

Beyond her commercial work, Soukaina is an emerging voice in independent cinema. As a writer, director, and producer, she is committed to reframing the portrayal of women, Muslims, and Afro-Arab characters on screen. Her mission is to bring authenticity, nuance, and emotional truth to the stories she tells—championing perspectives too often overlooked in mainstream media.

In 2025, Soukaina was honored as a Top Woman in Media and awarded the Creative Catalyst distinction by Cynopsis, recognizing her rising influence and boundary-pushing storytelling across advertising and film.