About

Soukaina Alaoui El Hassani (she/her) is a Moroccan filmmaker, writer, poet, and commercial producer based in New York City. Born & raised in Casablanca within a culture deeply rooted in oral tradition, she developed an early appreciation for storytelling and its ability to connect people across cultures, histories, and lived experiences.

Her career spans advertising, documentary, and narrative film. She began at Vice Media Group as a Production Coordinator, contributing to campaigns for global brands including Coca-Cola, Logitech, Chevrolet, Planned Parenthood, STAAR Surgical, and Procter & Gamble.

Today, Soukaina is a Senior Producer at Versus Creative Studio, where she leads editorial, out-of-home, 2D animation, and CG productions for brands including Audible, Netflix, Paramount, Verizon, PepsiCo, Eli Lilly and Company, Boehringer Ingelheim, and Madison Square Garden. Her work is driven by a belief that exceptional craft and compelling storytelling are inseparable, whether creating commercial campaigns or original films.

Alongside her commercial career, Soukaina writes, directs, and produces independent films exploring identity, memory, displacement, faith, and womanhood. Her award-winning short films—including BZRK, To Fade Away, and Lapse—have screened internationally and received recognition at film festivals. She is currently in production on Children of Sin, a short documentary examining identity, faith, and belonging through an intimate, character-driven lens.

Committed to expanding the representation of women, Muslims, and Afro-Arab communities on screen, Soukaina creates emotionally grounded stories that center perspectives often overlooked in contemporary cinema. Across narrative film, documentary, and poetry, her work blends lyrical imagery with intimate storytelling, exploring the spaces where memory, identity, and mythology converge.

Soukaina is also the author of Ablutions, her debut poetry collection, forthcoming in Spring 2027. Blending mythology, memory, and the body, the collection continues her exploration of identity, longing, and transformation through lyrical prose and verse.

In 2025, Soukaina was recognized as one of Cynopsis' Top Women in Media and received the Creative Catalyst award, honoring emerging leaders shaping the future of media, advertising, and entertainment.